SAINT LOUIS (May 16, 2016): Rock Hill residents are now able to get a famous Lion’s Choice roast beef sandwich in their neighborhood. The Saint Louis-based quick-service chain, renowned for its thinly shaved roast beef sandwiches, recently opened its newest location in Rock Hill, Missouri. On Friday, May 20, Lion’s Choice will celebrate the opening by offering a few lucky dine-in Rock Hill guests a chance to win tickets to upcoming Cardinal baseball and Saint Louis Football Club games. Additionally, Lion’s Choice will distribute scratch off tickets to Rock Hill customers redeemable for discounts during a future visit.

The new restaurant features a modern design with a brick and stone exterior encircling the Lion’s Choice seal. The location includes outdoor seating and a dual drive-thru for faster customer service. The store’s interior features custom-built tables sourced from reclaimed barn wood, USB charging ports for on the go customers and free Wi-Fi. The new location also features an updated sauce bar, allowing customers to choose from seven different sauces including favorites such as its famous horseradish sauce and au jus.

“For nearly 50 years Lion’s Choice has built a loyal following by continuously providing high-quality, nutritious food through unmatched customer service.” said Joe Buttice, president and chief executive officer of Lion’s Choice. “We are excited to open our second new store in less than a year and to be part of the Rock Hill community. While we have a fresh new look, we’ve stayed true to our roots by providing great-tasting, high-quality food our customers have grown to love.”

This is the second Lion’s Choice store to open under the new ownership group, Saint Louis-based Millstone Capital Advisors and Black Rock Holdings. In June 2015, the company opened a new store on Clarkson Road in Ellisville, Missouri. In April 2016, the company remodeled and reopened the location in Wentzville, Missouri. Lion’s Choice is looking to continue to grow their brand through new locations while gradually updating existing locations.

The new Lion’s Choice restaurant is conveniently located near the intersection of Manchester and McKnight at 9621 Manchester Avenue in Rock Hill, Missouri. The restaurant is open seven days a week from 10 a.m. to 9:30 p.m. Sunday through Thursday and from 10 a.m. to 10 p.m. Friday and Saturday. The drive-thru is open 30 minutes past dining room hours.

About Lion’s Choice:

Founded in Saint Louis in 1967, Lion’s Choice started with a vision to serve the best roast beef sandwich in the Midwest in a clean, quick and courteous manner. Lion’s Choice is famous for serving lean, butcher-shop-quality, top-round roast beef, slow-roasted daily on-site, shaved thin to order and served with a dash of secret seasoning on a toasted and steamed bun. Its long-standing devotion to quality, taste and nutrition, has earned Lion’s Choice a loyal customer base across its 18 company-owned and seven franchised restaurants throughout the metro Saint Louis area. For more information, visit or